Author: Webmaster

Immersive design to recreate great impressions

Tweet I was totally revved up when ODC Design asked me to attend a photo shoot of one their clients office fitouts. I’m a self-confessed F1 fan and this was in fact the Australian Grand Prix office. I visited the Grand Prix office in Adelaide many years ago, but there was no comparison to the first…

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Classic ‘Ol Skool’ Design . . . for the real enthusiast!

Tweet Creating a new web site for our client Stonehenge Wear was always going to be a tough act to follow. This would not be due to the lack of confidence in our design skills, but rather, the need to work with another designer … who is no ordinary artist either. The goal was simple…

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Self promotion through online social networks

Tweet In the past we used to create web pages called Testimonials or Customers Comments. We built these type of web pages for years and they have served their purpose well. However, the web has evolved with social networking – your potential customers can now read about your service elsewhere. Whether it’s discussing great office fitouts…

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Top 10 Email Marketing Tips

Tweet The most frequent problems related to sending email newsletters are related to IP reputation and mail server blacklisting issues. The following top 10 tips can improve the quality of your email and get it into client in-boxes : Create and protect quality IP and domain sending reputations. If the email is considered spam and…

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Google released a big update to their ranking algorithm during last week.

Tweet This update affects approximately 12% of all queries and the search result pages can change dramatically. Who will be affected by this? Google has not officially confirmed this, but the algorithm change attempts to remove “content-farms” from the search results. Content farms are sites that require minimal time and money to generate large amounts…

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Search Google in an instant

Tweet How big is an instant? Search has just become quicker with Google’s Instant. Google Instant is rolling out over several days to users signed in to a Google Account. Matt Cutts in a  recent announcement said, “We explore ways to crawl the web deeper, faster, and better, from increasing our index size or indexing…

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Top ten tips for Twitter users

Tweet The key to success in Twitter lies as much in the peripheral data that builds up around the message as in the content itself. Here are the Top Ten Tips to successfully use Twitter. Regular Postings: Be a contributor that your followers get to really know. Retweet: If you see Tweets posted by other users that…

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Do I need to be on Facebook?

Tweet The threat of Facebook becoming a part of people’s every day lives is growing.  Consuming more of users’ online time, and that doesn’t appear to be abaiting. Facebook has a great deal of control over users privacy, therefore is a powerful marketing tool for content and online retail. Facebook offers users a many reasons…

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Will page speed be an important Google ranking factor?

Tweet On Google’s Official Webmaster Central Blog it was confirmed that Google now factors a site’s load-speed when assessing its search ranking. Many blog commenters & readers have expressed concerns and doubts over the reason for Google’s new signal in search ranking. Take into account, that slow page loading speeds is attributed to Google’s own Analytics…

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Twitter goes more commercial

Tweet The latest social media network has become more commercial. What does this mean for current users? Twitter has just released their business model called “Promoted Tweets”. These are easy to do and just like normal tweets except with the label “promoted”. Although they will have the same features such as reply, retweet and appearing…

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