Reason # 1 – Out of date information
Your customers prefer up to date information. Search engines revisit your site when content is freshly maintained.
Reason # 2 – Too Flashy
We are not adverse to using flash technology, however, while Adobe estimates the penetration rate for Flash may be as high as 98%, it doesn’t guarantee that everyone has it.
Content of a Flash page is ignored by search engines.
Reason # 3 – Too Big
Visitors get frustrated with scrolling or when they can’t find what they’re looking for.
Most times potential customers are not interested in a mission statement of company history, .they want to know how you’re web site will help them!
Reason # 4 – Misses the Mark
Sometimes customers find the information they need but there is no next step.
A well designed web site encourages customers to take action and shows them to do it!