A lot of clients often tell me they receive email with these incredible offers for listing a web site in 1000s of search engines.
My response is to ask – Of these 300,000 search engines, how many are really effective?
Even if it was true that 20% were worth it, the remaining may lead to spam!
Following the 80/20 rule, of these 20%, a further 20% would handle 80% of the web’s traffic.
That leaves approx. 12 which includes the following top search engines.
Google, Bing, Yahoo (directory rather than search engine), Ask, AOL, Wow, Webcrawler, MyWebSearch, Infospace, Info, DuckDuckGo and Blekko.
The major search engines generate the most traffic, if mass marketing is your strategy, then target the top search engines.
Submitting your site to obtain a free listing on these top search engines is not easy.
It will require keyword research, good website design and clean up-to-date page code as well as time (sometimes several months) and persistence.
Each search engine has a set of rules before they will index your site.
There is no guarantee where your site will rank or how long it will be in that position.
Google searches billions of pages and this grows on a daily basis.
There has been progressive change in the submission process during the internet years.
Many of these top search engines will charge a fee to list your web site because they have become financially accountable to shareholders.
This means : to have a successful listing, you must plan and prepare before building or revamping your site with careful keyword optimising.
The businesses who have been on-line since the early days of the internet, mid-90s are listed in the top
ten of searches, because of the following reasons:
- their owners continue to work on their web sites content and keywords.
- they resubmit new or updated web pages to the search engines.
There are other options to drive traffic to your site which we have be advising our clients about for years including :
- use the web’s natural linking.
- network with affiliates, suppliers, partners.
- create an email newsletter.
Ultimately, if your business has an advertising budget, then it is essential to use paid advertising. If you don’t then your competitors will.
Paid advertising, usually based on keywords, will vary from one search engine to the other. For example, Google offers advertising on their search engine as well as their partner network.
Good on-line marketing strategies will use a range of opportunities.