In the past we used to create web pages called Testimonials or Customers Comments. We built these type of web pages for years and they have served their purpose well.
However, the web has evolved with social networking – your potential customers can now read about your service elsewhere. Whether it’s discussing great office fitouts or quality office furniture in Melbourne, this is why Facebook and Twitter have become so popular. These are platforms where people can share their experiences with your product.
Consider some of the other major social web sites :
With over 900 million users, we can no longer ignore the impact of Facebook. Facebook is an integral part of so many people’s lives.
You need to learn how to harness the power of Social Media.
If you are familiar with networking in business or social circles, then Facebook is your friend. For those who are not so comfortable with the idea, Facebook also gives you an opportunity to meet or communicate with others without the discomfort of getting to know them. This was the reason why chatrooms exploded into life.
Any publicly accessible site that provides the mechanism for leaving feedback, reviews etc is a great marketing tool for you – so long as you monitor it. I encourage you to start interacting with your customers. respond to their concerns, let them know you care and give handy advice that can benefit not just the one person, but anyone else that may stumble upon the site looking for information about your products.
These sites should be treated with respect. That is, don’t start spamming blogs and forums about your product and service. This will only turn off potential customers.
You can encourage your good customers to Blog about their experience. Google has a review system where your customers can leave comments about you. Once know as Google Places, this is now part of Google+. You can have your business listed on Google+ business pages for free.
Here is an article for more information about how you can benefit from using social media.