Web site preparation checklist
The following list will allow the creation of your web site an easier task and provide for better look and performance.
What are the objectives of having your website? Define its purpose.
Describe your ideal customer profile?
This will help design graphics and the flow of information around your web site.
What market research have you conducted in your business?
What information is important or relevant to the customer?
Do you have information / graphics available on computer disk?
Documents, word processing files, graphics, brochures etc.
What other information do you have available? Please supply any other printed materials: e.g. logos, photos, brochures, bromides, addresses, contact details.
Why would customers want to do business with you?
List the benefits / features / competitive advantages.
Use a flow chart / mind map to lay out ideas and the structure of your business.
What areas would you like to expand on in the future?
Make a list of 20 – 30 keywords / phrases that best describe your product / service /company.
Think in the mind of the customer. How would they describe your business.
Who is the decision maker(s)?
Who should be contacted for further information.
