The latest social media network has become more commercial.
What does this mean for current users?
Twitter has just released their business model called “Promoted Tweets”. These are easy to do and just like normal tweets except with the label “promoted”. Although they will have the same features such as reply, retweet and appearing in Twitter search results , if these do not resonate they will be stopped from showing.
The companies who have started to use “promoted tweets” include Red Bull, Best Buy, Sony Pictures, Bravo, Virgin America and Starbucks.
Twitter Co-founder Biz Stone says the company ”Before we roll out more phases, we want to get a better understanding of the resonance of Promoted Tweets, user experience and advertiser value. Once this is done, we plan to allow Promoted Tweets to be shown by Twitter clients and other ecosystem partners and to expand beyond Twitter search, including displaying relevant Promoted Tweets in your timelines in a way that is useful to you.”
“Since all Promoted Tweets are organic Tweets, there is not a single “ad” in our Promoted Tweets platform that isn’t already an organic part of Twitter,” Stone comments. “This is distinct from both traditional search advertising and more recent social advertising. Promoted Tweets will also be timely. Like any other Tweet, the connection between you and a Promoted Tweet in real-time provides a powerful means of delivering information relevant to you at the moment.”
There are alternative ways to use Twitter for business to reach and interact with their audiences without having to pay for “promoted tweets”. For example:
A recent study shows more journalists using Twitter and Facebook. Chadwick Martin Bailey and iModerate Research Technologies research reveals more consumers favour brands on Facebook and Twitter.
Use social media to get your message out there.