Search engine news

Are you getting email about incredible offers on search engines?

Tweet A lot of clients often tell me they receive email with these incredible offers for listing a web site in 1000s of search engines. My response is to ask – Of these 300,000 search engines, how many are really effective? Even if it was true that 20% were worth it, the remaining may lead to spam! Following the 80/20… Read more →

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Clear Correlation between Paid Advertising and Non-Paid Search Results

Clear Correlation between Paid Advertising and Non-Paid Search Results

Tweet We have been tracking the traffic on our client sites over many years with the help of various statistics software. Most of our client sites now use Google Analytics which helps track their return on investment when using an on-line paid campaign, such as Google Adwords. The correlation between paid advertising and non-paid search results has been an on-going… Read more →

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Google released a big update to their ranking algorithm during last week.

Tweet This update affects approximately 12% of all queries and the search result pages can change dramatically. Who will be affected by this? Google has not officially confirmed this, but the algorithm change attempts to remove “content-farms” from the search results. Content farms are sites that require minimal time and money to generate large amounts of content that is produced… Read more →

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Search Google in an instant

Tweet How big is an instant? Search has just become quicker with Google’s Instant. Google Instant is rolling out over several days to users signed in to a Google Account. Matt Cutts in a  recent announcement said, “We explore ways to crawl the web deeper, faster, and better, from increasing our index size or indexing speed to crawling web forms… Read more →

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