Marketing

Are you getting email about incredible offers on search engines?

Tweet A lot of clients often tell me they receive email with these incredible offers for listing a web site in 1000s of search engines. My response is to ask – Of these 300,000 search engines, how many are really effective? Even if it was true that 20% were worth it, the remaining may lead to spam! Following the 80/20… Read more →

Share
BMD becomes Google Certified Partner

BMD becomes Google Certified Partner

Tweet BMD has been a “Google Engage” agency for over 2 years. This allows us to work closely with Google to optimise web search for our clients. To become certified, we’ve completed a range of comprehensive training programs covering areas such as Google AdWords, Pay-Per-Click (PPC), Keywords, organic and paid search, display network, Google Analytics, YouTube, Google+, Gmail, Google Merchant,… Read more →

Share
Clear Correlation between Paid Advertising and Non-Paid Search Results

Clear Correlation between Paid Advertising and Non-Paid Search Results

Tweet We have been tracking the traffic on our client sites over many years with the help of various statistics software. Most of our client sites now use Google Analytics which helps track their return on investment when using an on-line paid campaign, such as Google Adwords. The correlation between paid advertising and non-paid search results has been an on-going… Read more →

Share
Is your website a good User Experience on Smart Devices?

Is your website a good User Experience on Smart Devices?

Tweet We posed a similar question two years ago about mobile access on web sites when the Android phone was first released. Since then we have seen a plethora of smart devices including the iPad, mini and tablets. What kind of experience does your visitor have on your web site? Does the site automatically adjust for the screen size or… Read more →

Share

Top 10 Email Marketing Tips

Tweet The most frequent problems related to sending email newsletters are related to IP reputation and mail server blacklisting issues. The following top 10 tips can improve the quality of your email and get it into client in-boxes : Create and protect quality IP and domain sending reputations. If the email is considered spam and rejected or delivered to the… Read more →

Share